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About Us

The Theater at Innovation Square is Rochester's new center for Performing Arts and Community Engagement. Formerly known as Xerox Auditorium, The Theater has been a much-loved space in Rochester for generations and will come alive once again with programming for all ages and demographics. 

The Theater is the dream of local Rochester couple Natalie Fuller and Karl
Stabnau, who decided to make Karl’s hometown their forever home after finishing multiple graduate degrees. They immediately embraced the Rochester arts community through teaching and concert programming.

Having grown up here, Karl has watched local arts organizations struggle to find the "Goldilocks" performance space — not too big, not too small, but just right. When the opportunity presented itself to operate The Theater at Innovation Square, the couple excitedly pivoted their plans (and life savings) from making a house down payment to diving into the world of managing and programming a performing arts venue and forming Innovation Arts Management.

As the world emerged from the worldwide COVID-19 pandemic in 2021, it was an interesting time for Karl and Natalie to decide to open a theater. However, the closures gave them the necessary window to complete a whirlwind 6-month renovation of the 700-seat theater, now equipped with state-of-the-art tech and a new thrust stage.

With the goal of supporting Rochester arts groups that are seeking a venue as they once were, Karl and Natalie are providing the “just right,” and perhaps perfect, home for arts organization small and large, both locally known and internationally celebrated. Curtain up, downbeat! We’re ready for the show.


Location, Parking and Box Office

For more information about accessibility, to view maps, or to see contact information, visit the Venue Information Page

The Theater is located at the corner of Broad and Chestnut Street in the heart Rochester's downtown. While the address is 131 North Chestnut Street, the lobby doors are on the opposite side of the square building facing the courtyard at the center of the block. Once inside the main lobby, The Theater is on the second floor, accessible by either elevators or stairs. 

The Innovation Square Parking Garage is linked directly to The Theater by elevator and will be open to the public during events for a fee. The entrances to the garage are found on Chestnut Street (between Broad and Court) and Court Street (between Clinton and Chestnut)

The Box Office is located inside the main lobby doors- watch for signs. Box Office Hours are still To Be Determined but online sales are open 24 hours a day by visiting the Box Office page